More small businesses are making ice cream than there were even 20 or 30 years ago. As a whole, the industry has changed dramatically. There have been many acquisitions in the industry, and many well-known brands are owned by a few large corporations. However, we've seen a rise in the number of small and medium-sized businesses (SMBs) carving out distinct markets for themselves. For example, dairy farmers sell ice cream made from their milk at some dairy farm stores and parlours.
The British Ice Cream Industry Is Increasingly Popular
With multi-pack sales, decreasing and local councils imposing limits on street trade licensing, ice cream vans have been hardest hit by the reforms. Also, there isn't a lot of traffic entering the downtown areas. So even though we as an association have managed to extend the chime period past four seconds, customers are unlikely to hear the ice cream van unless they open their windows.
The Marketplace Means Have Changed
A shift in the distribution of ice cream in the United Kingdom has occurred. Everywhere you look, parlours are springing up. Instead of being restricted to coastal areas, they can now be found on farms, town centres, and shopping malls.